Description of Business
We publish and distribute print & online business directories for domestic and foreign niche markets.
Our major source of revenue comes from the sale of ads in these directories. As a sales incentive, we
provide our advertisers with added values, such as referral services and a consumer discount club. We
also operate Internet portals, JewishYellow.com targeting worldwide Jewish communities and
JewishMasterGuide.com, targeting the ultra-Orthodox and Hassidic communities.
Our principal directories are the Jewish Israeli Yellow Pages, the Jewish Master Guide and the
Kosher Yellow Pages. These directories are available free of charge in commercial and retail establishments
in the US, England and Israel. They are also delivered door-to-door to residents in various Jewish communities.
Products and Services
The Jewish Israeli Yellow Pages. The Jewish Israeli Yellow Pages is a bilingual, English & Hebrew yellow
page directory. It was first printed in February 1990 and has been published in February and August of each
year since 1991. The Jewish Israeli Yellow Pages is also available online at JewishYellow.com. All ads in the
Jewish Israeli Yellow Pages are in English and Hebrew, unless the advertiser specifically requests that the ad
be in English only. The directory is organized according to the Hebrew alphabet. To facilitate the needs of
non-Hebrew speaking members of the Jewish community, the directory not only contains a Hebrew index, but
a separate English index, as well.
The Jewish Master Guide and The Kosher Yellow Pages. In October 1998, we published the first edition of
the Jewish Master Guide, a yellow page directory designed to meet the special needs of the conservative
Jewish communities. We produce the Jewish Master Guide and its similar companion, the
Kosher Yellow Pages, in the same manner as the Jewish Israeli Yellow Pages. The major difference is that the
guides are published mostly in English. Products and/or services that might offend the conservative
Jewish communities are prohibited to advertise in the Jewish Master Guide or Kosher Yellow Pages.
Distribution is accomplished by placing copies of the directories in synagogues, community centers, residences
and businesses located in areas in which are heavily populated by the Hassidic and ultra-Orthodox communities.
The Jewish Master Guide and Kosher Yellow Pages are also available online at JewishMasterGuide.com and
TheOnlyKosherDirectory.com, respectively.
We provide the following additional services for our advertisers.
JewishYellow.com Our website, launched in 1995, serves as a "portal" with links to a variety of sites
on the web, particularly those that carry information and news that may be of particular interest to specified users.
We also develop websites for our advertisers for an additional fee. We further enhanced our website by providing links
to community-focused yellow page directories as well as creating strategic alliances with other Internet portals.
The Jewish Referral Service. The Jewish Referral Service provides added value to users of and advertisers of our
directories. Potential consumers who are looking to purchase goods or services call the Jewish Referral Service and
an operator directs them to one or more advertisers that best suit their needs. As a result, the Jewish Referral Service
serves a key tool for advertisers to generate new business. Tourists can also call the Jewish Referral Service with questions
involving travel, lodging, visa issues, driver's license issues, etc. The telephone number for the Referral Service is published
throughout our various directories as well as newspapers and websites serving different communities.
Consumer Discount Club. Under this unique program, participating advertisers have agreed to give discounts to
who present the specific directory’s Discount Card. This card is distributed with the directories or can be ordered directly
from our offices. By displaying the card at participating establishments, consumers can receive up to 10% discounts.
We buy paper for our directories at prevailing prices. Accordingly, we do not depend on any single source of supply
although we are subject to market forces that affect the price of paper. Paper costs fluctuate according to supply and
demand in the marketplace. In addition, paper costs can be affected by events outside of our control, such as fluctuations
in currency rates, political events, global economic conditions, environmental issues and acts of nature.
Jewish Marketing Solutions™
125-10 Queens Blvd., #14,
Kew Gardens, NY 11415
Tel: 718-520-1000
Fax: 718-793-2522
|
